“Growing Pains”
by
Gerry Niskern
The northeast corner of 1st Avenue and W. Washington in downtown Phoenix is now part of Renaissance Square. Pink granite pillars with brass trim adorn the premises.
When I was growing up in Phoenix in the l940’s, Newberry’s five and ten cent store stood on that corner, always bustling with shoppers. Regardless of your mode of transportation, streetcar or bus, everyone who went uptown eventually dropped into the variety store that carried everything. Newberrys was an early version of K-Mart or Target for shoppers in the valley, only on a smaller scale.
My cousin worked behind the candy counter after school. She remembers the Native American women who sold their pottery and jewelry on the sidewalk along Washington coming in to buy the orange marshmallow cookies by the pounds. They were a favorite of mine too.
Walking home from Phoenix Union we stopped in Newberrys to buy sheet music from the lady in the basement who was playing the piano to demonstrate the latest hits.
A few years later we went back to Newberrys to purchase Christmas tree ornaments for our first tree. I also found a small crèche that still graces our living room all these years later during the holidays.
My resident historian and I also went to Newberrys for our baby’s first little pair of shoes. The infant department was in the basement too. If it hadn’t been for a kind-hearted saleslady showing us the right method, we would have never managed to get those white high tops onto those stubborn, little feet. Hint: You have to go at it sideways!
My resident historian always said that Newberrys carried the best selection of model airplane kits in town. He loved to tell the story of once, when he was around ten years old, he had saved two dollars for a new airplane model. He didn’t spend a nickel on the streetcar, and walked uptown instead, in case he needed every cent for the long awaited purchase. He clutched his two dollar bills as he browsed the model counter. If he was lucky, he could find one there with Balsa wood. During the war it became scarce and the model companies started substituting harder woods. It was really a banner day when the five and ten had a new shipment of hard-to-get straight pins to use in your model building.
When he finally made his big decision he realized he didn’t have the two dollar bills in his hand. He searched the entire store, to no avail. Needless to say, he walked home too.
Years later he was driving by as they were demolishing the old Newberry store building. He always laughed and said he felt like stopping and telling the construction crew, “Hey, if you guys find two dollars under those floor boards, they’re mine!”
I remember the American Indian ladies on the sidewalk….Their Squaw Dresses were so beautiful and I fell in love with torquoise and silver jewelery…To this day, I wear it here in Oz…Not many people here wear it, but I always get great comments and compliments…Loved this story…
It’s always fun to hear he stories about what Phoenix used to be like! Thanks for the trip down your memory lane!
I worked at Newberry’s when I was in High School. I remember taking the street car there. The line ended a few blocks from my house. I am loving these memories.
Fun stuff.