The Cooler Supply Company
By
Gerry Niskern
It used to be that this time of the summer, with temperatures around 106, the debate in many homes would be, “Is it time to turn off the Evap Cooler and turn on the AC? Always when the humidity was starting to climb and the cooler wasn’t doing much good.
. Of course, it wasn’t that many years ago that the first warm spring days sent the dads in the households to pick up some fresh evaporative cooler pads. Today, the lucky residents in the valley are the ones that have both AC and evaporative coolers.
In years past Phoenix residents had all kinds of ways to keep cool in the summer. When I was growing up here, many neighborhoods slept out in the back yard on cots at night. Sometimes, when a sudden summer rainstorm came through, you could see the neighbor’s nightgown flapping in the wind as she scurried into the house to get out of the rain.
Other lucky homeowners had screened sleeping porches. Some of the hotels even advised guests to wrap themselves in wet sheets and let the fans waft cool air over them.
The evaporative cooler in one form or another has been around more than 2,000 years when the ingenious Egyptians discovered that a hot breeze became cooler when it blew over a damp mat. They began hanging wet mats in doorways to cool their homes. Hence the evaporative cooler: water+electric fan= cool air.
The cooler entered the American popular culture right here in Phoenix, Arizona. The first aspen pad cooler was demonstrated in downtown Phoenix on June 20, 1916. The three-sided box had a two inch shredded aspen pad enclosed in chicken wire nailed to the sides. Water dripped down through the pads, wetting them and the electric fan inside blew the cool air out.
Soon Goettle Brothers began manufacturing metal evaporative coolers. By l939, most homes and businesses were using some form of drip coolers.
This brings us to the story of my parents, Chester and Eva Craig and their evaporative cooler supply business. Our family arrived in Phoenix from West Virginia with two young daughters in August, l942. My parents both had severe health problems and needed the dry climate of Phoenix. My dad, an industrial engineer, worked at Goodyear during the war. But, of course after the World War Two ended he found there weren’t many calls for industrial engineers in a town the size of Phoenix.
He worked for Palmer Manufacturing and learned the evaporative cooler business. Then in l950, my parents started the Cooler Supply Company, located in a dark blue building on the corner of 16th Street and Palm Lane. They sold new coolers, parts and supplies and most importantly, began manufacturing the best hand made cooler pads in the Southwest.
Nothing smells as good as freshly shredded aspen wood. After wetting down and shaking out the excelsior, you lift armfuls and spread it evenly into various sized trays lined with cheesecloth, tucking the cloth in and stapling it all around the edges. Then you grab the foot long needle threaded with string and take long criss-cross stitches and tie it off with a flourish; two minutes tops. This was accomplished by strictly following dad’s timed, motion studied techniques.
The whole family learned to make pads and daughters also worked the office. Grandkids could count on summer jobs, but his regular crew of eight or ten employees produced thousands of pads each season. They supplied cooler pads to the school districts, numerous warehouses and local stores. Many hardware stores had one of his metal racks outside on the sidewalk stacked high with plump pads.
When hot, tired customers came into the Cooler Supply for fresh pads each spring, heaven help the homeowner who asked for supplies for his swamp cooler. My parents gave them all the help they could, but first corrected the errant customer that they were called evaporative, not swamp coolers. They showed them how to scrape the alkali from the louvered panels that holds the pads and then patch any holes in the bottom pan with a thick adhesive.
They sold them new recirculating pumps and clean plastic arms that distributed the water over the pads to insure even flow of water down through the fresh pads. They usually encouraged them to attach a garden hose to the drain in the bottom of the cooler and let the water run off help water their lawn.
They patiently instructed all newcomers just as the neighbor men had helped my dad on an August day in l942 when we moved into our first house in Phoenix. When dad finished changing the pads in our side draft cooler and refreshing air filled our new home, Mom and we girls decided that maybe we could stay in Arizona, after all.
Just as my dad planned the layout and process of making pads, my mother managed the supervision of the personnel. She insisted on making fresh coffee for the crew’s A. M. and P. M. breaks, not standard procedure in those days.
On Mondays, she always brought samples of a new recipe she had tried the weekend before, along with cuttings from her flower garden to share. As she helped the young women at their worktables, they were given liberal doses of her views on good morals. She advised them to” take the bull by the horns” and break it off with boyfriends that were not treating them respectfully. After all, she would say, “everyone knows that a leopard can’t change his spots”.
When a new girl came to work that was having a hard time financially my sister and I would get a phone call “I have a new girl who is “between the devil and the deep blue sea. Clean out your kids closets and bring down some clothes for the woman’s children.” Those were usually accompanied by a cash advance on her first paycheck.
In the 60s my dad traded his first old green delivery truck for a new blue Ford Econoline. If you lived here in the valley then you might remember the little truck stacked eight feet high with plump, handmade evaporative cooler pads scurrying from store to store around Phoenix. The rumble of the straight six engine bouncing off the pavement could be heard blocks away. Dad supplied the best pads available in the valley, but also gave credit to his vendors. He delivered to Mike Barras in Sunnyslope, Smiths Hardware in Scottsdale and L. L. Smith in the West valley. He even had outlets in Apache Junction and Flagstaff. Everyone stocked up early in the spring and paid him at the end of the season.
When someone elderly came into the shop we were instructed not to charge them sales tax. My dad always said, “It’s not right to tax old people”. He made it up himself.
After running the small manufacturing plant for over thirty years, my parents sold the business in the early eighties. Chester and Eva Craig and the Cooler Supply Company were an important part of Phoenix commerce during the last half of the 20th century. In part, because of them, residents here in the valley were better able to endure the scorching, hot summers.
Consider yourself lucky if you have both an AC and an evaporative cooler on your home.