TAKE A STROLL DOWN MEMORY LANE

by

Gerry Niskern

Are you tired of political conventions, Covid reports and climate news. Take a break and read about life in the l940’.Here’s a Snapshot.

Back in the 40’s Phoenix had a vibrant downtown. You went downtown to buy your cloths, shoes, or for entertainment too. That was it. No Arrowhead, Desert Ridge, Biltmore Fashion, etc. There were several movie theatres, departments stores and best of all for a kid shopper, there were three five and ten cent stores: Kresses, Woolworths, and Newberrys.

The northeast corner of 1^st Avenue and W. Washington in downtown Phoenix is now part of Renaissance Square. Pink granite pillars with brass trim adorn the premises.

When I was growing up in Phoenix in the l940’s, Newberry’s five and ten cent store stood on that corner, always bustling with shoppers.   Regardless of your mode of transportation, streetcar or bus, everyone who went uptown eventually dropped into the variety store that carried everything. Newberrys was an early version of K-Mart or Target for shoppers in the valley, only on a smaller scale.

My cousin worked behind the candy counter after school.  She remembers the Native American women who sold their pottery and jewelry on the sidewalk along Washington coming in to buy the orange marshmallow cookies by the pounds. They were a favorite of mine too.

Walking home from Phoenix Union we stopped in  Newberrys to buy sheet music of the latest popular songs from the lady in the basement who was playing the piano to demonstrate the top hits.

A few years later we went back to  Newberrys to purchase Christmas tree ornaments for our first tree. I also found a small crèche that still graced our living room  years later during the holidays.

My resident historian and I also went to Newberrys for our baby’s first little  pair of shoes. The infant department was in the basement too. If it hadn’t been for a kind-hearted saleslady showing us the right method, we would have never managed to get those white high tops onto those stubborn, little feet. Hint: You have to go at it sideways!

My resident historian always said that  Newberrys  carried the best selection of model airplane kits in town. He loved to tell the story of once, when he was around ten years old, he had saved two dollars for a new airplane model. He didn’t spend a nickel on the streetcar, and walked uptown instead, in case he needed every cent for the long awaited purchase. He clutched his two dollar bills as he browsed the model counter. If he was lucky, he could find one there with Balsa wood. During the war it became scarce and the model companies started substituting harder woods. It was really a banner day when the store had a shipment of straight pins. they were great in constructing the planes. When he was ready to make his purchase he suddenly realized that he didn’t have the two dollar bills in his hand. He frantically searched everywhere. He finally gave up and headed home. Needless to say, he walked. He used to laugh and finish the story by saying,  When he was  driving by years later and they were demolishing Newberrys he said he wanted to yell, “Hey, if you find two dollars, they’re mine!”